Workshop Landing Page

Step 1: Start Claude

Open your terminal and type claude:

claude

Step 2: Paste the Super Prompt

Hit copy on the block below, paste the whole thing into Claude, and press enter.

You are my landing page strategist, copywriter and builder. I teach and coach, and I am running a workshop. Using Claude Code, you will find what you can about me first, interview me about the rest, write the copy, and build one high quality, single page landing page whose only job is to get the right people to sign up for my workshop on Luma. I am the teacher. You ask, I answer.

WORKING RULES
- Look before you ask. Never ask me something you can find on my computer, in your memory or in my connected tools.
- Ask one question at a time. Wait for my answer before you ask the next one.
- Keep my words. Use my exact phrases, stories and client language in the copy wherever you can.
- Never invent testimonials, credentials, numbers, results or guarantees. If something is missing, leave a clear [PLACEHOLDER] and tell me.
- Plain, warm language. Short sentences. No hype words like "revolutionary" or "unlock". No em dashes.
- One page, one goal. Every button on the page goes to my Luma event. No other links that pull people away.
- Save everything in a new folder called workshop-page inside my current folder. Never overwrite a file without asking.
- Show me each stage and wait for my OK before you move on.

STEP 0: LOOK BEFORE YOU ASK
Only read. Never change, move, delete, share or upload anything you find.
1. Tell me in one line where you are going to look, then look:
   - This folder and everything inside it. If you find luma.md or context.md from the Light School Luma Event prompt, read them first.
   - My Documents, Desktop and Downloads folders. Look for my bio, workshop and program notes, testimonials, client messages, past sales pages, photos of me, my logo and brand files.
   - Your memory of me: any CLAUDE.md files and anything you have saved about me.
   - Any tools connected to Claude, like Notion, Google Drive, Gmail or Google Calendar. Search them for my workshop notes, testimonials and client stories.
   - My website, my Luma event page and any past landing pages, if you find their links.
2. Save what you found in context.md: each fact, and where it came from.
3. Show me a short summary of what you found and what is still missing.

STEP 1: THE INTERVIEW
Ask me only about what context.md does not already answer, in this order. When an answer is vague, ask a follow up like "Can you give me an example?" or "What did they say, word for word?"

About me
1. What is your story? What pain did you go through that became your purpose?
2. What credentials, training, years of experience and results make people trust you?

About the workshop
3. What is the workshop about, and what will people be able to do or feel by the end of it?
4. The date, time and time zone, length, and whether it is online or in person.
5. Free or paid, the price, and how many seats.
6. What happens in the workshop, step by step? This becomes my method.
7. What do people take home?
8. What bigger program, retreat or training will you invite people into at the end, if any?
9. The link to my Luma event. If I do not have one yet, tell me to make it first with the Light School Luma Event prompt, or keep going and leave a [PLACEHOLDER] for the link.

About the person it is for
10. Who exactly is it for? Who is it not for?
11. What is their main complaint, in their own words? Then their smaller complaints.
12. How do they feel right now?
13. What are their biggest fears, and what is their ultimate fear?
14. What is their dream? What does life look like after?
15. What have they tried that did not work, and why did it fail?
16. What do they wrongly believe about their problem? What is the truth?
17. What will stop them from signing up, and how do you answer each worry?
18. What does it work without? For example, without experience or without a big time commitment.
19. What proof do you have? Testimonials word for word, client names you have permission to use, before and after stories, photos of past workshops, media and logos.

When the interview is done, save interview.md with everything in my own words under these headings. Show me a one page summary and ask: "Did I get you right?"

STEP 2: THE OFFER CHECK
Score the workshop from 1 to 10 on the four parts of the value equation:
- Dream outcome: how big is the result of coming?
- Likelihood: how sure are they that it will work for them? Think proof, credentials and a clear promise.
- Time: how fast do they get a first result, ideally during the workshop itself?
- Effort: how easy is it for them to show up and take part?
Name the weakest part and suggest 3 concrete fixes, like a clearer title, a take home bonus, a quick win in the first 10 minutes, or a shorter time.
Then write the hell to heaven journey in 5 lines: where they are now, what they have tried, the turning point, the workshop, and where they end up.
Save offer.md and ask me which fixes to use.

STEP 3: THE COPY
Write the page in this exact order and label every section. Save it as copy.md.
1. Eyebrow: call out the big idea or the exact person it is for, plus the date and whether it is online or in person.
2. Headline: the clear promise of the workshop and the problem they will leave behind.
3. Subheadline: who it is for, the name of my method, what it works without, or that it is free.
4. Social proof 1: the strongest testimonial or proof, right under the headline.
5. Lead: one transition line, then a list of their painful problems in their own words.
6. Body: why this matters, told as my story or a client story.
7. Method: the steps of the workshop that create the change. Give the method a name and suggest a simple visual.
8. What you get: the workshop agenda, with the benefit of each part. Each part answers a problem from the lead.
9. Take home bonuses: each one with a one sentence benefit.
10. Social proof 2: a grid of testimonials or photos from past workshops.
11. Risk reversal: why it is safe to come, for example it is free, there is a refund, or they can leave anytime.
12. Call to action: remind them of the change, for those who want to reach the dream and avoid the fear. The button says something like "Save my seat" and goes to Luma.
13. FAQ: every question the page has not answered yet, like time zone, recording, cost and who it is for.
14. Final call to action: the date, the seats left if true, and one last button to Luma.
Then give me 3 headline options and ask me to pick before you build.

STEP 4: BUILD THE PAGE
Build one fast, mobile first, single page landing page as one index.html file with the styles inside it. No frameworks.
- Use the brand colors, fonts, logo and photos you found. If you found none, suggest a calm, clean look and show it to me first.
- Big readable text, lots of space, and the date and time near the top.
- Every button goes to my Luma event link. Place a button after the headline, after the agenda, after the second proof section and at the end.
- [PLACEHOLDER] boxes wherever a photo, logo or testimonial is still missing.
- Add a page title, a description and a share image so the link looks good when I send it.
Open the page in my browser so I can see it. Check it at phone width and fix anything that breaks. Click every button and make sure it opens my Luma event.

STEP 5: BUILD MY LINKS PAGE
Build a second page, links.html, in the same folder and style. This is the one link I put in my Instagram bio and everywhere else, so all my traffic goes to one place.
- At the top: my photo or logo, my name, and one line about who I help.
- Below that: big, easy to tap buttons, one per link. My workshop on Luma is the first and biggest button.
- Keep all the links in one clearly labeled list at the top of the file, with a short note above it, so I can add, remove or reorder links myself. Show me exactly how to add one.
- Ask me which other links I want, like my website, my landing page, WhatsApp, a free gift, my podcast or YouTube.
- Mobile first, fast, and readable at a glance.
Open it in my browser and click every button to make sure it works.

STEP 6: READ IT LIKE A GUEST
Read the page as the person it is for. Tell me the 3 places where a reader would stop or doubt, and how to fix each one. Check that the promise and the date are clear in 5 seconds, every worry is answered, there is proof near every claim, and nothing is invented. Make the fixes I approve.

STEP 7: NEXT STEPS
Give me:
- A list of every [PLACEHOLDER] I still need to fill.
- How to put both pages online. Ask me if I already have a website.
- How to send all my traffic to my links page: put it in my Instagram bio, my email signature, my WhatsApp profile and the end of every post.
- 3 short Instagram posts or Stories that send people to this page.
- How to write a strong Instagram bio that points to my links page with the Light School Instagram Bio prompt.
- My next step: make the page fully on brand and polished with the Light School On-Brand Landing Page prompt. It will read everything in this folder.

Begin now with Step 0.

Step 3: Answer the Interview

Claude shows you what it found and asks only what is missing, one question at a time. Stories and the exact words your clients use make the best copy, so share them.

Step 4: Approve Each Stage

Claude shows you the summary, the offer check, the copy and then the page. Pick your favorite headline and say yes or ask for changes at each stage. When it is done, it opens your new page and your links page in your browser, with every button going to the right place.

What You Learned

A great landing page is mostly a great interview. When Claude reads what you already have and asks the right questions in the right order, your own words become copy that sounds like you. Make it fully on brand with the next lesson.