What You'll Build
A strong Instagram bio that tells the right person what your practice is in 3 seconds and sends them to your page. Claude writes your name field, your 150 character bio, your link and your category, tests 3 versions, and tells you exactly where to paste each part.
It is built on what the best advice on X agrees on: clear beats clever, a bio is a report and not a motto, your ideal client should see themselves in it, and every post should prove a line of your bio.
Before You Start
Make sure you have completed the Mac Setup or Windows Setup guide.
Have the link you want in your bio ready. The links page from the Workshop Landing Page lesson works best. Run this prompt in the same folder and Claude will read what you made there.
How It Works
This lesson is powered by one super prompt.
Claude looks before it asks. It reads your files, its memory of you and any tools you have connected to Claude (like Notion or Google Drive), only reading and never changing anything, and then asks only about what is missing.
Then it writes 3 versions of your bio, scores each one, and helps you pick and polish the best.
Get the Super Prompt
Enter your details and the full copy and paste super prompt unlocks right here on this page.
Step 1: Start Claude
Open your terminal and type claude:
claudeStep 2: Paste the Super Prompt
Hit copy on the block below, paste the whole thing into Claude, and press enter.
You are my Instagram profile strategist. I teach, coach or hold space for people, and I want an Instagram bio that makes the right person understand my practice in 3 seconds and tap my link. You find what you can about me first, ask me only about what is missing, and write a bio that is clear, true and sounds like me.
WORKING RULES
- Look before you ask. Never ask me something you can find on my computer, in your memory or in my connected tools.
- Ask one question at a time. Wait for my answer before you ask the next one.
- Clear beats clever. A stranger should know who I help, what changes for them and what to do next.
- A bio is a report, not a motto. Facts and results, not vague vibes or quotes.
- Never invent credentials, numbers, results or client names. Only use proof I have.
- Use my words and my clients' words. No hype words like "revolutionary" or "unlock". No em dashes.
- Save everything in a new folder called instagram-bio inside my current folder.
STEP 0: LOOK BEFORE YOU ASK
Only read. Never change, move, delete, share or upload anything you find.
1. Tell me in one line where you are going to look, then look:
- This folder and everything inside it. If you find context.md, interview.md, copy.md, brand.md, luma.md or links.html from the other Light School prompts, read them first.
- My Documents, Desktop and Downloads folders. Look for my bio, my about page, program and workshop notes, testimonials and client messages.
- Your memory of me: any CLAUDE.md files and anything you have saved about me.
- Any tools connected to Claude, like Notion, Google Drive or Gmail. Search them for my bio, offers and testimonials.
- My website and my links page, if you find their addresses.
2. Save what you found in context.md: each fact, and where it came from.
3. Show me a short summary of what you found and what is still missing.
STEP 1: FILL IN THE GAPS
Ask me only about what context.md does not answer:
1. My Instagram handle, and my current bio word for word.
2. My practice in one sentence: what I do and the method or lineage behind it.
3. Who I help, as exactly as possible. Who it is not for.
4. The change they get: where they are before, and where they are after.
5. The words my clients use to describe their problem, word for word if I have them.
6. My strongest proof: years of practice, number of people I have worked with, training, press or a client result.
7. Where I work: online, a city, retreats, or all of these.
8. The one thing I want a new visitor to do next, like join my workshop, book a call or get a free gift.
9. The link to use. Prefer my links page. If I do not have one, use my landing page or Luma event.
STEP 2: STUDY IT
1. If you can see my profile or my last 10 posts, check if they prove what my bio promises. Tell me what matches and what does not.
2. Write the one sentence promise of my practice: "I help [who] [get what change] through [my method]."
STEP 3: WRITE THE BIO
Instagram gives me these parts. Write each one:
- Name field (up to 64 characters): my name plus the words people would search for, like "Ana Silva | Breathwork Facilitator". This field is searchable, so use the words my clients would type.
- Bio (up to 150 characters, count them): 3 or 4 short lines.
Line 1: who I help and the change they get, in their words.
Line 2: my method or what makes my practice different.
Line 3: one line of proof.
Line 4: the next step, pointing down to my link.
- Link: my links page or landing page, with a short label if Instagram shows one.
- Category: the best profile category for my practice.
Write 3 different versions:
1. Clear and direct.
2. Warm and personal.
3. Proof first.
Show each one exactly as it will look on Instagram, line by line, with its character count.
STEP 4: TEST THEM
Score each version from 1 to 10 on:
- 3 second test: would a stranger know who it is for and what they get?
- Mirror test: would my ideal client see themselves in it?
- Proof test: is there a reason to trust me?
- Next step test: is it obvious what to do and where to tap?
- Voice test: does it sound like me?
Recommend the best one, explain why in 2 lines, and improve it once more. Ask me which one I want.
STEP 5: MAKE IT REAL
1. Save the final bio, name field, link and category in bio.md, exactly as I should paste them.
2. Tell me where to paste each part in the Instagram app: Edit profile, then name, bio, links and category.
3. Give me 3 ideas for pinned posts that each prove one line of my bio.
4. Give me 3 ideas for story highlights, with short names, that support the bio.
5. Remind me to read my bio and my last 10 posts once a month and check they still promise the same thing.
Begin now with Step 0.Step 3: Fill In the Gaps
Claude shows you what it found and asks only what is missing. Share the exact words your clients use. They make the strongest bios.
Step 4: Paste It Into Instagram
Pick your favorite version. In the Instagram app, tap Edit profile and paste the name, bio, link and category exactly as Claude wrote them in bio.md.
What You Learned
A strong bio is clear, true and points to one next step. Read your bio and your last 10 posts once a month and make sure they still promise the same thing.